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IBM unveils high tech showcase centre

Jack Loo | Sept. 4, 2012
The Client Centre gives customers an idea of how their investments can pan out.

IBM has opened a Client Centre in Singapore that serves as a showcase of its services and systems for a range of industry verticals.

An investment of US$50 million, the Centre provides a virtual environment that can be customised to the needs of IBM's customers.

"Our clients will experience firsthand how IBM can help them with their business challenges through our scenario-based solution simulations and showcases. In turn, our global clients can use Singapore as a springboard into a rapidly growing Asian region where intra-Asian trade has more than tripled from US$0.8 trillion in 1990 to US$2.5 trillion in 2010," said Janet Ang, managing director, IBM Singapore.

The Centre will first focus on industry solutions for government, natural resources, and telecommunications. The three verticals have been identified as hotspots for cloud and analytics offerings.

The Government Showcase includes an Intelligent Operations Centre which will allow local governments to experience the promise of technology by demonstrating how they can make better-informed decisions to improve the management and running of their city, especially in public safety and integrated emergency response situations.

The Natural Resources Solutions Showcase simulates a client's own operating environment and allows natural resources companies from around the world to fast-track the development of technologies and business strategies. According to IBM, both setups are the first of their kind in the region.

The Telecommunications Showcase allows IBM to work directly with clients who are service providers to give them first-hand experience of fully integrated proof of concepts.

"A client from Brazil can work with the Singapore team to develop a predictive model for oil and gas exploration. From Singapore, the team can further collaborate with colleagues, located in say, China, to fine-tune their algorithms. This new model can then be deployed in locations as far-flung as Angola, or in nearby Indonesia," said S. Iswaran, Minister at the Prime Minister's Office and Second Minister for Home Affairs and Trade & Industry. He was the guest of honour at the opening ceremony of the Centre.

The centre also hosts the IBM Systems Technology Group Benchmarking that gives clients access to IBM's hardware portfolio for benchmarking, proof of concept, scaling and performance studies.

In every engagement, the latest IBM systems, storage and software technologies can also be configured to clients' specification so that clients can stress, tune and test applications or databases, measure performance and determine workload capacity.

The Benchmark centre also showcases Smarter Data centre design and management components. It is designed at PUE (Power Usage Effectiveness) 1.5, which is much lower than the industry average.


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