John Lewis Partnership is also hoping to develop closer relationships with customers after launching the myWaitrose card and the my John Lewis membership card last year. As well as giving members extra discounts on products, the loyalty cards will also provide the company with additional customer data and insight across its different channels. This is something that supermarket chain Sainsbury's recently revealed was extremely valuable to the business, which it achieves through its Nectar loyalty programme.
As a group, John Lewis Partnership recorded a pre-tax profit of £329.1 million, down 4.1 percent on last year.
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