Schools pay for access. In Australia, the cost is about $15 per student, per annum. Going into Asia, the cost will vary depending on the socio-economic status of the school and the distribution agreement. In Australia, 50,000 students use Literacy Planet. The company has just pierced $1 million in revenue.
Through organic growth, about 8000 foreign users from 15 countries are using Literacy Planet.
A commitment in the Philippines, via an introduction from Map to a company that delivers text messaging services to schools (such as alerting parents to truancy), will increase that number to 13,000 this year, Roberts says.
The company is a "launch partner" to FrogAsia in Malaysia, a virtual learning world. It has also teamed up with a Shanghai-based education company.
Up until this point, children overseas have used an Australian version of Literacy Planet, but the company intends to begin tailoring content, which will open it up to "the bigger mass markets", Roberts says.
As a cloud-based service, the start-up can capture, store and analyse data for use by teachers - anything from the number of correct answers to how long individual students spend on a question or what themes kids are struggling with. It's this back-end that the company will focus on for its tailored content, as young users engage so deeply with the gameplay that the foreign language doesn't seem to matter.
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