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Malaysian organisations can profit from BI

AvantiKumar | Nov. 20, 2011
Forrester Research, Microsoft expect increased use of business intelligence solutions by Malaysian organisations.

Danny Ong, Chief Marketing & Operations Officer, Microsoft Malaysia

PHOTO - Danny Ong, chief marketing & operations officer, Microsoft Malaysia.

Malaysian organisation can benefit from the next generation of business intelligence (BI) solutions, said analyst firm Forrester Research at a recent forum hosted by software giant Microsoft Malaysia.

Forrester Research vice president John Brand said: "Findings from the September 2011 study, called Understanding The Business Intelligence Growth Opportunity, finds that no other software segment enjoys the same positive market dynamics of advancing technologies, business innovation, and companies' implementation plans."

"We see business intelligence becoming more pervasive throughout Malaysia as companies here raise their competitiveness by getting strategic, tactical and operational insight into their customers, products, business processes and operations," said Microsoft Malaysia chief marketing and operations officer, Danny Ong. "Microsoft is taking the lead in business intelligence by giving Malaysian companies flexible deployment options that provide them with the necessary security and capabilities for today's critical applications. And we're doing it at a lower total cost of ownership, with better user experience."

Ong said Microsoft's approach to business intelligence was to offer a cloud-ready information platform to help customers more effectively take command of their expanding data in order to optimise their operations, find greater efficiencies and capitalise on new opportunities.

"They do this by delivering business intelligence solutions through the market's leading productivity and collaboration platforms, Microsoft Office and Microsoft SharePoint, while providing powerful management tools built for IT professionals on the SQL Server platform," he said.

He added that In Microsoft has partnered with HP to create a range of data management appliances from self-service BI to the highest end of data warehousing that meets transforming organisational needs. "Increasingly, organisations are turning to business intelligence appliances, which fuse applications, infrastructure and productivity tools into a single system that helps organisations optimise employee productivity and decision-making, while simplifying the delivery of applications for IT."


Important vehicle

"Today, business intelligence appliances are becoming an increasingly important vehicle in our journey to the cloud," said Microsoft Asia regional director, ZSQL server data applicances, Dan Kogan. "Customers get the flexibility they need in a solution that delivers results right out of the box."

"Looking ahead, business intelligence will be more pervasive. It shouldn't be a specialty," said Kogan. "It should be a natural part of everyone's job. In the future, companies that best manage explosive data growth and derive the best insights from it will be the most competitive."

He said that the upcoming SQL Server "Denali" would give customers even greater confidence in their mission critical applications and help them unlock breakthrough insights across the organisation. "The technology itself is designed to quickly build solutions across traditional servers, appliances, and private and public clouds. The cloud not only makes managing the oceans of data easier and less expensive, it can help companies create new capabilities and products that weren't before possible."


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