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Marketo and Gimbal pitch proximity marketing at Cannes

Nadia Cameron | June 26, 2015
Marketing automation vendor pairs up with proximity technology player to bring location-based customer targeting to marketers.

Marketing cloud vendors, meanwhile, are also shoring up their capabilities around the proximity sphere. Last November, Teradata partnered with proximity marketing consultancy, Localz, and Adobe has also recently expanded on its iBeacon functionality by adding in-app messaging functionality through its Marketing Cloud.

Source: CMO Australia


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