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MDeC offers US$284,000 to Malaysian content creators

AvantiKumar | May 15, 2009
Developing content for global markets

KUALA LUMPUR, 14 MAY 2009 -- Malaysian digital content creators will be given up to US$284,000 (RM1 million) in awards, said government agency Multimedia Development Corporation (MDeC).

MDeC vice president Saifol Bahri Mohd Shamlan said:  "Malaysia's Intellectual Property Creators Challenge [IPCC] 2009, which is the fourth in the annual search for local talent to explore developing digital content for the global market, is open for entries in four categories."

He said 2 July is the closing date for the four categories (, which are animation, computer casual games, digital interactive comic, and mobile games. In past awards, 74 projects so far have been given grants, totalling US$731,558 [RM2,590,000], as well as the opportunity to pitch in front of international animated broadcasters.

The importance of reading books

The Malaysian creative multimedia industry sector is worth about US$780 million [RM 2.4 billion], and our target is to reach US$847 million (RM3 billion) by the end of 2010, Saifol said. Even in these trying times, we expect to sell good content and it is time to create more contentpreneurs with global appeal.

Previous local successes Les Co'paque and Animasia can now stand on their own feet, and there is always room to develop more winners, he said. Mentoring by industry professionals is part of the development mix and there is also investment interest from organisations such as Mavcap (Malaysia Venture Capital Management).

Entrants show that while the technical quality is high, work needs to continue on the creative aspects, such as the ability to tell a good story, with a beginning, a middle, and an end, said Saifol. The quality of the story is tantamount and I recommend that rather than just watching movies, contentpreneurs read books across different genres, as this is the best way to develop an awareness of story as well as the English language.


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