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My big intro to BI & analytics vendor MicroStrategy

Bob Brown | July 15, 2016
MicroStrategy CEO boasts of digital badges and openness, customers talk self-service analytics and reporting

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

MicroStrategy, a veteran of the business intelligence and analytics market that is currently littered with so many startups, has plenty to boast about and isn't shy about doing it.

Its revenue comes in at more than half a billion dollars, the company is profitable, and it serves giant customers like eBay and the U.S. Postal Service. A competitor of vendors such as SAP and Tableau, MicroStrategy gushes over how Gartner analysts rate it. And according to globetrotting CEO and Co-Founder Michael Saylor, Version 10 of MicroStrategy's flagship product is "the most powerful software ever released" -- so much so that a customer could feel secure including "a nuclear order of battle into an [encrypted and geolocked] application, put it on an iPad and hand it to the President of the United States."


At the Tysons Corner, Va.-based company's MicroStrategy Symposium this week in Framingham, Mass., Saylor kicked things off with an update on the new Version 10.4 of the software, then turned things over to what company execs referred to as "the stars of the show" - MicroStrategy customers. Beyond MicroStrategy employees and partners, the event was attended mainly by IT and line-of-business professionals, and organizers were good enough to invite me as well. While this isn't a side of the business I cover closely, the event was right down the road from our office, so why not take a break from the Pokemon Go media storm and check out this company that has managed to thrive and survive since 1989?

MicroStrategy CEO Michael Saylor
Bob Brown/NetworkWorld

MicroStrategy CEO Michael Saylor swore allegiance to open source architectures to address scale and flexibility needs of enterprise IT shops

During Saylor's presentation, he said four out of 10 customers have upgraded to MicroStrategy 10 since it rolled out last year, and that 10,000 downloads of the desktop version have been registered as the company expands beyond web-based tools.

Customers have been enthusiastic about building big sophisticated data cubes in RAM, exploiting new types of data sources, and working with D3.js and R to build new apps, says Saylor, noting that the company's analytics are backed by security, mobility and data modeling technologies that ensure apps can be deployed across an enterprise and provide "insights, action and access." He adds that apps built using MicroStrategy tools fit with traditional enterprise resources such as OLAP databases, LDAP directories and mobile device management systems as well as with new open source architectures, such as Apache Spark and Kafka.


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