The new offering will likely see some competition from other Oracle products as well, Kobielus added.
Oracle needs to be careful how it prices, positions and markets its Database Appliance product if it wants to avoid cannibalizing sales of lower-end Exadata boxes, he cautioned.
Beyond that, other rival products in the same category Teradata's 2600-series appliances, the IBM Netezza TwinFin and EMC Greenplum's Modular Data Computing Appliance. "Among them, Oracle has the most OLTP-optimized appliance that is also a strong data warehouse appliance," Kobielus said.
Curt Monash, a principal at Monash Research said he doubts that the new product will boost Oracle's place in the small to mid-size business market.
In a blog post , Monash said that Oracle has long had problems selling to small and mid-size firms because its products have been too difficult and costly to administer.
While the appliance will help, "it's not any kind of game-changer, because the issues relate to the antique design of the Oracle DBMS," Monash said.
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