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Oracle woos SMB market with Database Appliance

Jack Loo | Oct. 17, 2011
Technology giant says the product’s easy-to-install feature and flexible expansion scheme appeal to customers.

SINGAPORE, 17 OCTOBER 2011 - Oracle says its new Database Appliance is addressing the SMB market where customers may feel that starting out with the enterprise-grade Exadata data processing machine is overkill.

"This is especially when the needs to be met are at the departmental level, and for specific workloads processed with a highly available appliance, than one with extreme performance," said Adrian Jones, senior vice president, hardware sales, Asia Pacific and Japan.

The hardware, software and storage bundle features Oracle Database11g Release 2 and Real Application Clusters software running on a 2-node, 24-processor core, Sun Fire server cluster hardware.

Potential customers can look to Database Appliance as an entry-level system to consolidate multiple databases and apps into a central database for specific applications, or for development testing purposes, said Jones.

Oracle is touting Database Appliance with tag lines like "pay-as-you-grow" and "plug-and-play".

Mid-sized businesses have the option to licence just two cores, if that is all they require, and take up more licences as their company grows, according to Jones. Companies can add up until the 24-core limit.

"The ability to 'plug-and-play' - this saves companies significant time in the appliance integrating, testing and deployment process," added Jones.

Companies are able to have the appliance up and running in two hours or fewer. One such customer is China-based Beijing Gehua Cable TV, who has been a pilot customer. "We were able to set up a highly available database solution in less than an hour," said Jianlian Wu, vice chief engineer, Beijing Gehua Cable TV.

The Data Appliance also features one-button access for automated patch fixes and upgrades. Oracle is also touting the appliance's ability to deliver high-availability database services and provides access to information 24x7.

One customer scenario is the retail environment where store data on shopping behaviour and customers' footprint can be collected, suggested Sujith Abraham, vice president, system sales, Asia Pacific and Japan. "Shelf space can then be sold based on the data and intelligence," he said.

 

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