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Outbrain announces key appointments in Asia

Zafar Anjum | Jan. 15, 2015
Also builds platform for future business expansion in the region

Outbrain has announced several key appointments in the Asian market.

The content discovery platform said it has appointed Anthony Hearne as Regional Director, SEA, India & New Markets, and Gulshan Verma as General Manager, SEA & India to drive Outbrain's expansion into other Asian markets in 2015.

"Asia represents a significant growth opportunity for Outbrain, which is why we continue to invest in our business here," said Eytan Galai, Managing Director, APAC & EEMEA, Outbrain. "Our established publisher network and technological investment, in the form of Amplify API, have set the infrastructure in place. Now, we're adding the digital experience and galvanizing leadership of Anthony and Gulshan to drive our next phase of growth."

 Anthony Hearne has spent the past 20 years serving in various marketing functions across agency, client and publisher businesses. His most recent role before Outbrain was Marketing Director of NewsCorp's paid content strategy in Australia. Prior to NewsCorp, Anthony spent seven years at SingTel Optus, which included running marketing for Optus' consumer division and a stint as Marketing Director, Virgin Mobile.

 Gulshan has over 15 years of experience in the digital media industry, having worked in Europe, North America and Asia. Previously the Country Manager of Outbrain India, he was responsible for leading the setup and growth of Outbrain in the country. Before Outbrain, he was with Komli Media as Chief Revenue Officer. Gulshan's past experience also includes his roles as Director at Yahoo! in US and India, and as a consultant with McKinsey & Co in their Los Angeles office.

Launch of Outbrain Amplify API

The company also recently launched Outbrain Amplify API that enables marketers and their agencies to programmatically manage and measure content marketing campaigns on the Outbrain platform. "The launch of Amplify API reaffirms our commitment to continuous innovation and enhancing the reach and scale of content marketing. It will also take us closer to our goal - the creation of an open and transparent content marketplace that can be accessed by all regional brands and agencies. Having said that, we are only at the start of our content marketing journey in Asia, so there's still much to do and look forward to," said Gulshan Verma, in his new role as General Manager, SEA & India.

 

 

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