The platform-as-a-service (PaaS) market in the Asia Pacific is growing in popularity thanks to the flexibility it offers to developers, according to a Frost & Sullivan report.
"The growing developer community, with an increasing number of small/part-time developers, is also creating a strong opportunity for the market," says Frost & Sullivan industry analyst Mayank Kapoor.
"PaaS provides them access to a scalable IT infrastructure and the tools required to develop and test their applications, on a pay-as-you-go basis," said Kapoor.
The report, Asia-Pacific Platform as a Service Market 2011, finds that the market earned revenues of US$43.2 million in 2010 and estimates this to reach US$523 million in 2016.
As the market matures and reaches a critical scale over the next couple of years, the number of participants will increase, according to the report.
The influx of competitors can also be attributed to enterprises' demand for local data centre presence of cloud service providers. An increasing number of companies are demanding that IT teams serve as internal service providers.
"There is increasing pressure among both internal IT teams and third party service providers to streamline operations through automation and intelligent management," notes Kapoor. "Cloud can be one of the frontline options to meet this demand and eventually, will bode well for PaaS."
However, as PaaS remains a fledgling concept, its lack of regulation and standardisation has restrained adoption among enterprises in the highly regulated sectors.
The differences in the choice of platforms, such as Java, Ruby, or others, are hindering porting applications and data between PaaS vendors and/or to on-premise. Therefore, openness and integration with other platforms and mobile devices will be crucial in the future, points out Frost & Sullivan.
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