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Polycom names new senior director for marketing in APJ

Adrian M. Reodique | June 22, 2016
Gabrielle Cichero will be responsible for establishing the company’s marketing strategy across the region, with a focus on sales alignment and leading key field marketing initiatives.

Gabrielle Cichero 

Collaboration solutions provider, Polycom Inc., has appointed Gabrielle Cichero as its new senior director for marketing in Asia Pacific and Japan (APJ).

In her new position, Cichero is responsible for establishing the company's marketing strategy across the region with a focus on sales alignment and leading key field marketing initiatives. She will also be responsible for driving demand generation and lead management to meet the company's annual growth and operating plans in the region.

"Asia Pacific leads the world in digital connectivity. This brings an incredible market opportunity for Polycom to connect people in more meaningful and productive ways, especially with our continued investment in innovation," said Geoff Thomas, President of Polycom in Asia Pacific (APAC). "I'm delighted to have Gabrielle on board to help realise this growth opportunity and to continue our focus on customer and partner success."

Cichero will bring with her more than 15 years of experience in marketing technology solutions and building brands across APJ. She most recently headed the marketing of security company FireEye in APJ.

She has also spent seven years holding multiple roles at Hewlett Packard (HP), including senior director for marketing in APAC. Before that, she spent nine years at Mercury Initiative - a software company acquired by HP in 2006 - holding various marketing posts like director for marketing programmes in APAC.

"The impact of true collaboration is incredible - when every meeting is more productive, every product cycle shorter, and every customer connection more intimate, distances disappear. The positive effects are not only reflected on the bottom line, but also in people's lives. I am excited to join the team and look forward to delivering winning marketing strategies for the region," said Cichero. 


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