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Profiting from IT

IDG News Service | Nov. 2, 2009
Ironic as it may seem, but small-and medium-size businesses (SMBs) don't necessarily become high-tech just because they have all the latest technologies and solutions in place.

He notes that compared to its competitors, Emerson tends to commoditize the problems of customers.

"We want our customers to get to the point where they are extracting optimum value out of their IT equipment," Perry says. "We have a portfolio of cooling products, telecoms, DC power, encroaches, racks, monitoring, servers and others. You tell us about your business goals and we'll dig down on what's the best solution for you."

Only last year, Emerson upgraded its energy logic framework with a new study that put forward a universal metric for quantifying the cost and emissions savings from using more efficient equipment and infrastructure. Like calories in a diet, the new metric can be used in any facility to balance the investment in new technology against the return in savings.


IBM addresses the IT challenges of SMBs by providing them with tools via its Express Advantage scheme supported by a network of local IBM Business Partners that understand one's marketplace and resources.

Andaya says big blue's express advantage has tools to help SMBs use technology to turn visions into reality. It brings IBM's business, industry, technology knowledge and experience through a network of local business partners. Their local perspective gives them the ability, backed by IBM, to work hand-in-hand to provide total solutions with enhanced value.

"IBM considers mid-sized and small companies as the engines fueling a smarter planet, creating roughly 65 per cent of the worldwide gross domestic product. Such nimble, entrepreneurial businesses provide much of the products, services and innovation that create new market opportunities," says Andaya.

Express Advantage is built on the core components of medium business insight and industry expertise, where IBM engages directly with business leaders at mid-sized firms to identify the specific challenges they face.

"We conduct regular global CEO and CIO studies to spot trends, based on in-person interviews with business leaders worldwide," Andaya shares, adding IBM's mid-market advisory network is one of Express Advantage's thought-leading and collaborative program designed to foster an ongoing interaction between senior IBM executives and medium business and technology leaders.

"Our local solutions are built by people who understand SMBs and they are developed and supported locally by IBM and IBM Business Partner experts who know local market conditions and the unique requirements inside and out--from initial consultation to implementation, to ongoing and hands-on support," says Andaya.

She says right now, IBM is working with thousands of mid-sized firms globally to help them compete in a smarter world--utilizing our comprehensive portfolio of hardware, software and services offerings specifically designed and priced for their unique business needs.


Bearing in mind SMB needs especially in these tough economic times, Microsoft reports that it continues to develop products and create opportunities that will enable its customers to use technology to their full advantage.


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