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Redesign the future: Autodesk Malaysia

AvantiKumar | Jan. 25, 2012
Environmental challenges are the result of fundamental failures of design: Autodesk Malaysia

CS Tan_Country Manager, Autodesk Malaysia

PHOTO - Tan Choon Sang (CS Tan), country manager, Autodesk Malaysia.


Today's environmental challenges are the result of fundamental failures of design and technology must be used to speed up innovative responses, according to modelling software provider Autodesk Malaysia.

"Climate change, resource depletion, water scarcity and other global environmental challenges all need to be addressed through breakthrough technologies and new business models," said Autodesk Malaysia country manager, Tan Choon Sang (CS Tan). "Challenges that we face today are failures of design: they represent unintended consequences of design decisions made with the best intentions."

"For example, clean tech helps to accelerate innovation and address some of the world's most pressing environmental challenges," said Tan. "Clean tech companies sell technology products and services that solve environmental problems, ranging from traffic monitoring solutions to bioplastics made from sewage sludge to new solar cell technology. These innovations offer the promise of creating a more sustainable world while transforming our economy.

"Singapore is pushing out clean tech efforts, and is the second country in the Asia Pacific region to be offered Autodesk's Clean Tech Partner Programme, which was launched in Japan in February 2011," he said. "The programme brings advanced design technology to help clean tech entrepreneurs and pioneers bring their ideas to market faster and more cost-effectively. Autodesk hopes that more countries in the region will follow suit driving the growth and development of the clean tech industry."

"In Malaysia, as we are still very much dependent on resources such as oil and gas, if renewable energy sources are not developed and diversified, it is expected that our natural resources will be depleted in the decades to come," said Tan. "The clean tech industry in Malaysia is an emerging sector and there is an opportunity for it to grow with the potential to become a dynamic force in our economy and to accelerate Malaysia to a more sustainable and environmentally friendly country."


Malaysia's plan for a greener economy

"In May 2011, Malaysia's prime minister announced the government's plan for a 'green economy'," said Tan. "This initiative is focused on green technology, environmentally sustaining projects, and smart cities and villages that offer widespread access to clean, and efficient services. "Green economy" is set to coincide with Malaysia's Economic Transition Program that aims to make Malaysia a green, developed economy by 2020. Malaysia is expecting RM70 billion (US$22.54 billion) of revenue and the creation of 52,000 jobs for the economy from this industry by 2020."

"Current advances in 3D design technology point to a future - one in which design teams can more easily and accurately understand the full environmental implications of what they are designing, so they can optimise their design to reduce its impact," he said. "Eighty percent of a product's environmental impact is fixed in the design phase. As a result, small improvements early in the design process can have a big impact on the planet."


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