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Salesforce.com completes hackathon review, awards second $1 million prize

Chris Kanaracus | Dec. 3, 2013
Salesforce.com has completed a review of the judging process for the hackathon it held at last month's Dreamforce conference, and as a result it will award a second US$1 million prize to the initial runner-up.

Salesforce.com will hold additional hackathons and is in the planning stages for the next one now, according to Monday's announcement.

The vendor's attempt to quickly appease critics of the hackathon follows past actions in dealing with criticism and reflects its oft-stated emphasis on the impact that social media can have on a company's fortunes.

In early 2012, Salesforce.com found itself besieged by customers who were angered that an upcoming Analytics Edition of its CRM (customer relationship management) software would result in additional fees rather than be rolled into the core product. Within days, it reversed its decision to charge extra for the analytics and publicly apologized to customers.

 

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