Japan-based cloud-based contact management services provider, Sansan, has expanded its footprint in the Asia Pacific market with a new office in Singapore.
The Singapore presence of Sansan will be under the new entity called Sansan Global Pte Ltd, supporting its growth across Asia Pacific and increasing its ability to help business enterprises digitise their business contacts and enhance the way of doing business.
According to Sansan, its technology helps companies to use the data in business cards for their individual needs. Sansan accurately transcribes business cards and uploads them into a cloud-based contact management platform.
"The business card culture in Singapore is similar to Japan's in the sense that exchanging them and using them as reminders of business contacts is common practice. Digitalising them would mitigate the loss of this information and make it available to one's co-workers and colleagues, rather than simply to the individual," said Chika Terada, founder and CEO of Sansan, Inc. "This, together with the fact that Singapore is a hub for SMEs with trade shows and large-scale exhibitions, makes Singapore the most efficient place to set shop and expand our reach."
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