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SAP appoints Darren Roos as new COO for EMEA

Derek du Preez | Feb. 3, 2014
He is joining from Software AG and replaces Patrick Bakey.

SAP has announced today that it has appointed Darren Roos as chief operating officer (COO) for its Europe, Middle East and Africa operations.

Roos joins SAP from Software AG where he was a member of the group executive board and COO for Europe, Asia Pacific and Latin America. He will be replacing Patrick Bakey.

As COO, Roos will head up operations for the entire EMEA business - "from business innovation to sales operation and execution".

He will be responsible for 1,000 people and will report to Franck Cohen, president of SAP EMEA. Roos will be based in SAP's UK offices.

"I'm very pleased that Darren has joined SAP, especially given his comprehensive knowledge of the enterprise software industry," said Franck Cohen, president of EMEA, SAP.

"His proven track record of driving business simplification, value and efficiency for long-term growth makes him the ideal leader to help support SAP's growth and momentum in the EMEA market."


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