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Singapore’s HDB takes initial steps into social media and mobile apps

Jack Loo | March 29, 2012
HDB’s IT director notes that one in four visitors to the corporate website access it via mobile devices.

Given our initial foray into social media and also its evolving nature, we are still learning what will work best. Like any strategy, there are both hard and soft indicators of success. Yes, we do rely on statistical indicators such as viewership, hits, etc but these do not tell the whole picture.

5) Can you describe your strategy for mobile apps?

Our current focus is on providing HDB's customers with the necessary information while on the go. Through Mobile@HDB, customers are able to access relevant information and e-services such as upcoming sales launches, mPayment for Mortgage Loan Instalments and other charges as well as a business directory search. Currently available on Apple iTunes as an app and mobile browser on other devices, HDB is in the midst of developing an Android version of Mobile@HDB slated for launch this year.

6) How has the public reacted so far to your social media tools and mobile apps?

We have received encouraging responses and feedback on Mobile@HDB. Since its launch in April 2011, the iPhone app for Mobile@HDB has been downloaded more than 320,000 times and has also received an average rating of four stars. This is definitely not a small feat considering that many of our customers are e-savvy and are very direct with their feedback.

Apart from the launch of an Android app for Mobile@HDB, we intend to introduce more new mobile services this year and the next. For example, My HDBPage (a personalised portal on HDB InfoWEB providing customised information and services to our customers) will soon be made available to customers on the move.

Additionally, we are looking into enhancing the recently launched "Car Park Info" service to allow our customers to access information on car park space availability while on the go.


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