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Smartphone apps boosting real time, two-way interaction at events

Allan Swann | Jan. 16, 2015
Apps are rapidly becoming a big part of any major event -- how does a developer stand out in this market?

Lumi Catch, another product launching in 2015, collates tweets in real time and produces the information in graphical displays -- which also helps outsiders comment on events if they aren't present.

Bampfield believes that Lumi's process of constant customer feedback, market research and refinement of the company's app offerings, combined with its 20 years of experience in the marketplace, make it a local market leader.

The company has also spent the last few years resolving a merger. The then Lumi Mobile, which focused on market research through mobile technology, acquired IML, which focused on real-time audience engagement and events technology. The combined company rebranded as Lumi in 2014.

"It's taken 12 months to fully combine the two companies under one brand, but its gone really smoothly. A lot of Lumi Mobile staff were former IML staff, so it has been more like two groups of friends getting back together," he said.


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