Organizations that may already have some Hadoop clusters and need more capacity are the intended customers for Altiscale's service. "We can be additive to what they have," Stata said.
One early user has been online dining reservation service OpenTable, which uses the service to manage terabytes of data without dedicated operational support. Research company MarketShare also uses the service for its new MarketShare 360 program, which provides customers with information about where their brands are being discussed in different social media and traditional media outlets.
Altiscale is not the sole company offering a Hadoop service. VMware/EMC spinoff Pivotal also launched its PivotalOne PaaS (platform-as-a-service) offering late last year.
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