"Then you can move toward the cloud using in-memory with flexible deployment. It's basically different trends and we give you all the choices to move into different directions."
Yesterday SAP announced a new service pack for Hana, service pack 10, which supports the latest distribution of Hortonworks and Cloudera's Hadoop - boosting its big data credentials. IoT savvy firms can benefit from the replication between hana an databases closer which should speed up how machines or devices communicate.
Developers can build apps for the IoT using data from remote locations - like a restaurant for example as well as remote locations like pumping stations, vending machines and mines, which more easily be securely captured, accessed and fed back into SAP Hana for analysis.
Customers can expect to see a new service pack every six months, Haendly says.
If trying to make the business case, Haendly says working with Hana as a database is great, but that it functions better as a platform.
"It brings analytical and transition capabilities together. There is a dynamic tiering of hot and warm data [hot meaning new, insightful data, warm meaning older data that can be paired with a dataset to provide insight]"
Sign up for MIS Asia eNewsletters.