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Traction Watch: FollowAnalytics promises enterprise marketers fast, deep mobile and IoT analytics

James A. Martin | June 25, 2015
By all accounts, mobile app usage has significant traction. The challenge enterprise marketers face, though, is how to leverage that traction in meaningful ways.

Though Addamine didn't disclose funding during his DEMO Traction presentation, the startup's most recently announced investment was a $7.5 million round in March 2015, according to VentureBeat.

While FollowAnalytics offers an unusual combination of mobile app and IoT device analytics integrated with CRM, the company has no shortage of competitors (to one degree or another), including Localytics and Mixpanel.

"DEMO Traction is all about recognizing emerging companies with great ideas, good market traction and a compelling product demonstration," said Erick Schonfeld, executive producer of DEMO, following the spring DEMO Traction Watch conference. "FollowAnalytics was selected as a DEMO Traction Champion this year for their outstanding performance in all these areas." 

Editor's note:  Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. The next DEMO Traction will take place in Boston on September 16, 2015. Growth companies can apply to present, or those similarly obsessed can register here to attend. 

 

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