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What does the future hold for Microsoft Dynamics?

Mary Branscombe | June 24, 2015
Microsoft Dynamics software line isn’t dead. Instead it’s moving to be a service you can build into the tools you need to make your businesses processes work better.

DevOps-style Dynamics

Speaking earlier this year, Tatarinov repeatedly emphasized the importance of both the development and business process support in Dynamics. "API-driven connectors are obviously very important for business processes, but it's really more a technical nuance of how connected, end-to-end business process needs to be implemented," he said. "It's an imperative for successful business to ensure that different roles are united through technology and through business processes"

He noted that Microsoft's traditional role as a supplier to IT and its recent success in business applications means that "we often find ourselves as the uniting force in organizations." When talking about Dynamics with customers, he would usually be meeting both technical and business teams, with "more progressive" companies having the two far more integrated. "The CIO becomes the chief digital officer, the CIO is much more connected to the business, the CIO is much more of a participant in business transformation within in the organization, and in those organizations where that happens, magic happens."

Scavo points out that the Cloud & Enterprise group will benefit significantly from being able to have conversations at those levels. "Much of the real innovation in business technology is taking place outside of the IT department, which is Microsoft's traditional customer. The Dynamics applications are the one area that's in regular conversations with business leaders, in addition to the IT folks. So Dynamics brings strategic customer relationships to the table for the Cloud & Enterprise team."


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