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When social tools go viral

Brad Howarth | April 4, 2013
It says something when powerful and popular social media tools such as Facebook and Twitter become the template for an entirely new form of workplace collaboration.

"It has grown from there to now being used across Medibank and other lines of business."

Today Citrix is used across the organisation, including senior leaders, often to eliminate travel. Buckmaster says HR is investigating its use as a recruitment tool for candidates who cannot easily get to the company's offices.

"Because I only had limited licences I purposely didn't make a big announcement about it. And it just literally proliferated through word of mouth," he says.

Buckmaster believes this approach has been successful because the use and benefit of these tools is often not best appreciated until users see them for themselves.

"We've had people who have been sceptical about it until they have used it, but we have never forced the product on anyone," Buckmaster says. "But the sceptics have always been won over. Ultimately we will be looking at how we can make tools such as this available to everyone, because we do see the value in it."

Perhaps it is fitting that these social tools are being adopted via a highly social process of peer-to-peer recommendation. At NAB, Terry says the use of social collaboration has also assisted in helping staff become more engaged by enabling them to share more of their life in a social context. Even so, he says that 95 per cent of conversations relate to work -- something that he rates as better than what happens around the proverbial water cooler.

"The future of work is going to be more social," Terry says. "We have already made significant investments in our external social media, so it is a natural alignment to say this sort of internal social capability is going to drive improved collaboration and a better experience for our people internally, and a better experience for our customers externally.

"We see this becoming part of the fabric of the future of work, and the more we can make our people social internally, the more these things will deliver for our shareholders."


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