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Windows 8 app developers hunger for ad revenue

Andy Patrizio | May 6, 2013
All through the month of April, ad-supported Windows 8 apps have gotten next to no ads. That means no revenue for developers. What gives?

Wes Miller, research analyst with Directions on Microsoft, an independent IT planning information service based in Kirkland, Washington, said he found this lack of ads "definitely concerning, because even Microsoft is betting on advertising to back some of their apps. Anyone who has bet big on Windows and counted on ads to fund development will find it hard for them to make it."

Could that result in defections, especially by developers who have bet the farm on ad-driven apps to bring in money? Not immediately, it seems. Miller thinks they will stick it out and hopes Microsoft will fix the problem "sooner rather than later."

Still loyal and eager

Thus far, that appears to be the case. As frustrated as they are, the developers we spoke to are hanging on. "I like the platform, Windows Phone devices, Windows, Surface, developer tools and competing as an indie developer in a recently launched platform. However these are not free; you spend a lot of time. I'm expecting a resolution for the next month," said Deveci.

"My past experience tells me that Microsoft expected to screw things up with the first version of Windows 8, just like with Vista. But they're getting ready to release 8.1, which they'll be pushing at Build. I expect this may very well help adoption, which in turn will help bring in advertisers. Again, though, I'm still annoyed at the way things are being handled now," said the anonymous developer.

Then again, jumping ship isn't easy, Miller noted. While Microsoft has in the past done a pretty good job with developer relations, which has earned it some measure of loyalty, there's also the fact that you don't just snap your fingers and change platforms. "They don't just fold up shop and go home and start coding in Objective-C for the Mac. Part of it is loyalty and part of it is not having to or wanting to learn a new set of skills," Miller said.


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