Oddly, IT loves doing rudderless deployments. I had a potential deal fall through the cracks when the customer basically said it knew there were people who could help them go the right direction but they were adding technology to keep their IT people engaged. It was fun. Talk about the tail wagging the dog -- randomly adding new technologies to address employee retention concerns? Sorry, it doesn't work quite that way.
Ultimately, the survey points to an overall failure of companies to even transition to 1990s and 2000s technology. I mean, you had data systems before. You had math. You had statistics. Why didn't you capture the data, make sure it was valid, then create analytics around it?
You don't need a data scientist to do the basics, but if you don't even trust the data you have, how are new data systems going to help? If you suck at basic IT, you don't need big data -- you need to clean house.
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