The biggest challenge for service providers is to meet the exponential increase in demand for data services, according to research house Frost & Sullivan.
The increasing gap between data and revenue, being driven by the increasing penetration of smart phones, demand for video, social media networks and other enterprise data services - is of major concern.
The findings stem from Frost & Sullivan's latest analysis of operations and business support systems (OSS/BSS) Transformation in the Asia Pacific which found that the this transformation is the Key to Growth for Service Providers.
The analysis finds that service providers around the world have started responding to technology and regulatory changes by investing billions to enable their networks to deliver converged services "in this Internet-driven communications ecosystem".
Frost & Sullivan says the market is witnessing a period of transition. Service providers are transforming into customer-centric organizations with newly-enhanced networks and robust infrastructures.
Sharp customer focus
"Customer 'life changing' services are on the rise; they are a combination of network capabilities, content, and user device features for addressing customer preferences defined by business, social or personal needs," says Frost & Sullivan Research Analyst Vikas Chanani. "Evolving IP network and technologies are facilitating the interaction of media and entertainment content along with network services."
The research concluded that: "The most fundamental OSS/BSS capabilities and the building blocks which must be part of every customer centric and business transformation strategy going ahead in future are, Unified Real-Time Rating/Charging, Integrated Network Management, Data Analytics and Business Intelligence and Customer Experience Management.
"To remain competitive in this ever changing marketplace, service providers must be attuned to the subtle nuances of the market," says Chanani. "They must optimize and transform their existing networks to sustain growth levels and meet the changing needs of consumers by rolling out value-added offerings."
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