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New era of computing in Malaysia: IBM

AvantiKumar | May 29, 2012
New category of 'expert integrated systems' - called PureSystems - means that a simpler era of computing is available in Malaysia, said IBM.

 IBM Technology Conference & Expo 2012, launch of IBM PureSystems

PHOTO - (From left) Ian Chong, IBM PureSystems Leader, IBM ASEAN Systems & Technology Group; Terri Virnig, vice president, cloud, IBM Systems & Technology Group; Hemanth Kumar Kalikiri, general manager, Systems & Technology Group, IBM Malaysia; and  Karl Wee, strategic business head, IBM ASEAN Software Group at the IBM Technology Conference & Expo 2012 in Kuala Lumpur.



Technology giant IBM Malaysia has announced a new integrated systems portfolio called PureSystems, which presents a simpler era of computing to organisations in Malaysia, it said.

Speaking during the recent IBM Technology Conference & Expo 2012 in Kuala Lumpur, IBM Malaysia general manager, systems & technology group, Hemanth Kumar Kalikiri said the PureSystems category would give enterprises the ability to re-shape the economics of IT, especially with the support of the company's business partners.

"With its new scale-in design and built-in expertise, PureSystems represents an important advance in the evolution of computing," said Kalikiri. "By tightening the connections between hardware and software, and adding incomparable software know-how, PureSystems is designed to help clients to free up time and money to focus on innovation that many businesses cannot address due to ever rising costs and staffing needs in the traditional data centre."

He said the new category was the result of US$2 billion (RM6.2 billion) in R&D and acquisitions over four years that integrated all IT elements, both physical and virtual. "The new systems family offers clients an alternative to today's enterprise computing model, where multiple and disparate systems require significant resources to set up and maintain."


Cost efficiency of Linux

Kalikiri said PureSystems' features include:
 

  • 'Scale-In' system design, which is a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine.

 

  • Patterns of expertise: IBM is embedding technology and industry expertise through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements.

 

  • Cloud Ready integration: Out of the box, all PureSystems family members are built for the cloud.


During the event, IBM also introduced new PowerLinux systems and solutions to help customers exploit the cost efficiency of Linux and virtualisation for business-critical workloads. "IBM PowerLinux Solutions offer deep integration of new Linux-specific POWER7 processor-based hardware with industry-standard Linux software from Red Hat and SUSE for analysing Big Data, managing industry-specific applications and delivering open source infrastructure services."

"The new PowerLinux Solutions are affordable for businesses of all sizes with the introduction of two new Linux-specific servers: a system for the recently announced IBM PureFlex System, part of the new IBM PureSystems family of expert integrated systems; as well as a standalone high-performance, energy-efficient PowerLinux System that is value-priced for the mid-market and above," said Kalikiri.

 

 

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