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Insurtech tieup promotes digitisation in Malaysia’s insurance industry, says U for Life

AvantiKumar | April 28, 2017
The new collaboration hopes to encourage Malaysia's younger generation to take life insurance more seriously.

U for Life and PolicyStreet in Malaysia

Photo- (From left) Wilson Beh, COO PolicyStreet; Winnie Chua, CPO, PolicyStreet; Yen Ming, CEO, PolicyStreet; and Kenny Thing, General Manager, U for Life.


  A new collaboration between online insurance company U for Life and emerging insurtech player PolicyStreet wants to boost the digital media movement in the Malaysian insurance industry.

General manager of U for Life, Kenny Thing said that the new partnership also hopes to encourage younger generation to take life insurance more seriously.

The general public, the youths in particular, continue to see owning a life insurance policy as one of the lower priorities in life, said Thing.  "The insurance industry as a whole is perceived to be rigid, complicated and not user-friendly. This lack of understanding, need and trust of the industry have resulted in only one out of every 10 Malaysians to be adequately insured."

Thing said, "It is indeed worrying that only 55 percent of Malaysians are currently insured with the demand for life insurance remaining relatively low compared to our neighbouring countries. By identifying the gaps in the market, we created an online solution that is not only convenient and hassle-free, but easy on the pocket - our policies go as low as RM9.85 a month, averaging lower than one meal at your favourite café."

In an earlier interview with Computerworld Malaysia, [Tech insurance industry, beyond the hype] Thing said: "A digital society is fast emerging and ever-evolving. The need for various companies to move towards the online space is building up, and buying insurance is one of those fast moving trends. Also, we are supporting of the Malaysian government's drive to embrace the digital economy with our move. This will also help close the protection gap."

"Now is the time to create dynamic online services and segments, such as U for Life, which provides consumers with a convenient option to purchase term life insurance online," he had added.

Synergy between traditional and digital

" Taking note of the need for a more flexible and customer-centric infrastructure, U for Life and PolicyStreet [which is held by insurance technology company Polisea] has formed a strategic partnership to bring positive changes to the industry by creating a synergy between the traditional and digital movements of the insurance industry," said Thing.

This move follows U for Life's recent collaboration with Jirnexu, the company behind financial comparison website, RinggitPlus, which was formed to increase efficiency and productivity, he said.

"With the country moving towards its aspiration of becoming a global digital hub and developing its digital economy, there has been little adoption of digital innovation among the key players of the insurance industry, making it prime for disruption amongst newer and more innovative players, especially within the insurtech space," said Thing.

Commenting further on the partnership, PolicyStreet chief executive officer Lee Yen Ming said: "In making the process of obtaining insurance simpler, easier and more affordable, we hope our innovative approach will start shifting consumers' perception of the insurance industry to a more positive one. Using our needs-based system, consumers' protection needs can be better met if they are matched with the right product offerings."

U for Life's Thing added that with this new path to better awareness, education and knowledge, insurtech players will hope to help consumers make more informed decisions about their protection needs.  "This should help bridge the country's protection gap and meet the envisioned 75 percent insurance penetration rate by 2020."

The latest edition of this article lives at Computerworld Malaysia.


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