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A look inside the YouTube culture

Matt Kapko | July 2, 2014
VidCon was like a crash course in modern day pop culture. On the quad outside the main hall an army of screaming teenagers rushed from one YouTube star to the next. Some of the stars and their respective mobs were large enough to require security escorts.

Creators will also soon be able to shoot and upload their videos at up to 60 frames per second, allowing for a more smooth and crisp viewing experience. Finally, YouTube is beefing up its sound library with 7,500 new royalty-free songs and sound effects - fart sounds for comedic effect and all.

Wojcicki, who has a storied history as one of Google's earliest employees, says she is focused on bringing more revenue to YouTube's ecosystem and wants to help more people get to know YouTube's creators and fans through large-scale promotions.

"It's all of you that make the platform such an amazing and exciting place to be," she tells the audience of content creators. "It's a little strange when I'm the one on stage... You guys are the real stars."

YouTube hasn't always done right by its users, but with new blood at the helm there's a sense and collective hope that things are changing for the better. Wojcicki decided to embrace those complaints, quite literally, as she ended her keynote with a shortened version of Barely Political's satirical take on YouTube's complaint desk. The full 8-minute video has already been viewed 3.7 million times over the last three days.

 

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