SYDNEY, 29 JULY 2009 - Apple has made a new move to block a potential competitor from using its products to connect with customers, rejecting Google's Google Voice application for placement in its iPhone App Store.
Alongside the rejection of Google's official Google Voice App, Apple also removed similar Google Voice applications developed by third parties, US technology blog Techcrunch reported.
Google Voice is also available for RIM's Blackberry and Google's own Android mobile software platform.
Reports in the US suggested Apple's exclusive carrier partner in that market, AT&T, may have been behind the rejection, which occurred six weeks ago. Google Voice directs calls for different phones, meaning people can take calls on the device they want. It also organises voicemail and offers cut-price and free calls.
Google spokeswoman Sara Jew-Lim said the company may pursue other avenues in getting its software onto the iPhone. "We will continue to work to bring our services to iPhone users - for example by taking advantage of advances in mobile phone browsers," Ms Jew-Lim told US website newsfactor.com.
Google already makes its Latitude mobile location services available through the mobile version of the Apple Safari web browser.
News of the move against Google comes after Apple earlier this month issued an update for its iTunes music software which blocked Palm's Pre smartphone from using the application.
The update prevents iTunes from recognising the Palm handheld.
The mobile phone market has become increasingly important to Apple. It continues to grow market share in the segment, offsetting declining sales in other areas of its business, including desktop PCs and in its iPod music players.
Apple sold 5.2 million iPhones during the June quarter.
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