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Asians prioritise security and speed while browsing the Internet

Anuradha Shukla | March 16, 2011
Internet Explorer 9 poll gives insights on Web surfing habits in Asia

SHENZHEN, CHINA, 16 MARCH 2011 — Women in Asia tend to put safety first (78 per cent), while browsing the Internet, according to an IE9 poll.

Asian men, on the other hand, prefer speed above all else (83 per cent). About 91 per cent of respondents in Malaysia, 92 per cent in Singapore and 94 per cent of those surveyed in Philippines said speed of the Internet is the most important factor for them.

The IE9 poll was conducted across the Asia Pacific and Europe to mark the global launch of Microsoft’s latest browser, Internet Explorer 9 (IE9). More than 20,000 respondents participated in the survey, across 11 Asian and 20 European markets. 

“With close to half the world’s Internet users coming from the Asia Pacific region, we took into account their priorities for a great browsing experience,” said Haresh Khoobchandani, chief marketing officer, consumer and online, Asia Pacific, Microsoft.

Online activities

Most of the respondents complained about the time videos took to load. Apparently, videos are very popular as 69 per cent of those surveyed want to watch movies in high definition online in the future.

Findings of the survey also show that Asian users are not taking necessary precautions when browsing the Internet. More than half (57 per cent) of all respondents said they would not download online content if uncertain about their safety or legitimacy.

More than one-third of users will take risks if they really want the content. About a tenth do not worry at all when downloading anything from the Web and 44 per cent of those surveyed from China said they are open to take a chance on downloading questionable content.

Sixty-five per cent of Asian respondents were concerned about hiding details of their visits to banking websites and 61 per cent said they do not want others to know they visit adult websites.

Forty-two per cent of Asians prefer not to disclose their visits to dating/relationship sites.

Microsoft notes that its IE9 blocks 99 per cent of all socially generated malware attacks and this is much higher than any other browser available today.

“More than 36 million users have downloaded the beta version of Internet Explorer 9 and they are excited about the faster, safer and cleaner browsing experience that we have built,” said Khoobchandani. “IE9’s technically superior platform has enabled collaboration with more than 200 partners globally, resulting in a more beautiful Web experience for our users.” 


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