China will have 600 million mobile Internet users and the nation's online population will be 720 million by 2016, according to a new Forrester Research Benchmark report.
Currently, metropolitan Chinese online consumers are keen on embracing technology and seven in 10 metropolitan Chinese online adults now own three or more devices.
Eight out of 10 mobile owners access the Internet weekly or more on a smartphone.
High-income metropolitan Chinese online consumers are early adopters who agree that technology brings positive changes in their lives.
Mainstream users in China are either high-income technology pessimists or low-income technology optimists. This report identifies laggards as low-income technology pessimists.
Convenience of smartphone
The Chinese online consumers leverage the convenience offered by their smartphones and use them extensively when they are out of their home.
This report indicates that metropolitan Chinese online adults spend more time reading newspapers online than offline.
An overwhelming majority (nine in 10) metropolitan Chinese online adults said they shopped online in the past three months. Although these adults buy a wide range of products, they prefer to buy apparel/clothing, accessories and footwear through the Web.
Eighty-eight percent of metropolitan Chinese online mobile phone owners own a smartphone.
The metropolitan Chinese online adults interact with brands on social media and are more loyal to their smartphones as, according to the report, second mobile phone ownership dropped significantly in 2012 compared to 2011.
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