What was disappointing about the Ciscos briefing was that we didnt get much of a feel for how the combined Cisco-Tandberg entity will alter the motivation for the use of video within the organisation beyond the RoI case around operational cost savings. The combination makes senses because the Tandberg toy box allows the enterprise to expand video solutions in a more complete manner.
The vision is clear; the execution path is not. Cisco will put its weight behind the service provider in the telco channel to more aggressively push video at all layers of the enterprise. John Chambers said as much in his answer to our question yesterday (on a telepresence call, of course). That said, Cisco does have a record for successful execution.
Interoperability was highlighted as a key feature, focused not just in-house between Cisco and Tandberg but between Cisco and other collaborative tech vendors such as Microsoft, as Cisco drives its network technology to be the centre of collaborative working. At the global operations level, AT&T, BT and Cisco will now have to sort out which of BTs Global Video Exchange, Ciscos Intercompany CTS or even Tandbergs Global Exchange Service should be the global interoperability standard.
Richard Mahony is Practice Leader & David Molony is Principal Analyst with Ovum
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