Virtual Eternity isn't solely about being around for eternity. It can also be used among friends or family members who don't see each other often, Davidson said.
"We envision it as a living family tree, a living scrapbook," Davidson said. "It survives a person that may be in it, but it certainly could be used while all of the members of the family are alive."
Compiling information about family members digitally, and maintaining it in a cloud, has advantages over simply storing old papers, tapes and discs. For one thing, if the past few decades are any guide, there are many new generations of digital media ahead, and it will be hard for most consumers to keep updating their mementos. This is one of Intellitar's selling points, though Davidson was realistic about the future.
"To say that it will be available in its current state 50 years from now? I don't think anybody can answer that," he said.
Sign up for MIS Asia eNewsletters.