It was probably wise on Yapper's part to avoid the inevitable flame wars by not placing fans of opposing teams in the same room. For example if there is a Yankees versus Phillies game, you will only be in a room with other Yankees fans or vice-versa.
Users also have the option to view "all yapps" from all of the app's users--which is a big Twitter-like stream of fan content from all types of fans watching their favorite teams.
To be sure, Twitter is still the king of global conversation. Even as I test drove through the Sportsyapper while watching my beloved Brooklyn Nets not live up to their full potential, I would switch over to my Twitter app to find a far more robust conversation around the #Nets hashtag.
Even Yapper takes advantage of Twitter's API and can cross-post directly into that other larger platform, so users don't feel the need to choose.
The Sportsyapper conversation did pick-up steam into the later parts of the game, but was decidedly less populated than Twitter (to be fair, the Islanders' Yapper room seemed far more active).
Using Sportsyapper was like watching a local team at a bar and reacting to big plays as they happen. And there were some conversation among fans who appeared to be stangers. However, there appeared to be little must-see (or must-interact-with) content. The platform might benefit from creating arrangements with former athletes or local journalists to have a more intimate and insightful conversation.
No mortal threat to Twitter
Twitter could easily blow all these other conversation apps out of the water by cloistering their website and mobile app around certain discussions. Should any of these sites begin to take off, Twitter may finally be forced to balance their growth into developing markets with the ability to serve modern mobile consumers.
Until then, Twitter will happily move on like the world froze in #2006.
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