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Eyeing Malaysia’s global eCommerce vision, UTAR forms industry alliance

AvantiKumar | Sept. 9, 2016
Students and teachers at Universiti Tunku Abdul Rahman will be equipped to take advantage of global eCommerce opportunities, said UTAR President Dato’ Dr Chuah Hean Teik.

eCommerce talent programme in progress 

Photo - eCommerce talent programme in progress

 

Universiti Tunku Abdul Rahman (UTAR) has formed a new industry alliance to better equip its students and staff as well as Malaysian small and medium enterprises (SMEs) with eCommerce knowledge.

UTAR president Ir Prof Academician Dato' Dr Chuah Hean Teik said it was vital in "today's fast-paced and competitive global economy, the have the ability to identify and respond to business opportunities promptly and streamline operations through the use of eCommerce."

Dr Chuah, speaking after the signing ceremony with B2B marketplace provider Alibaba, said the initiative was a key contribution to the survival and growth of entrepreneurs and SMEs in the country.

He added that the collaboration was the end result of hard work between both institutions to enhance the understanding of eCommerce by UTAR students and staff as well as Malaysian businesses.

This collaboration will be implemented through the provision of third-party trainers by Alibaba to coach UTAR staff and students in eCommerce and related subjects in the core knowledge of e-commerce, finance and other related curriculum. Qualified trainees will receive certification from Alibaba, which will also provide students and staff with access to its online eCommerce learning platform.

Rolling out wider community

Dr Chuah said the collaboration included rolling out Alibaba's Global eCommerce Talent (GET) programme to the wider community.

 UTAR will provide and use its online and offline platforms to drive this outreach programme throughout Malaysia, he said.

 In addition, UTAR and Alibaba will engage other education centres, as well as academic and industry experts, to further develop GET's course content, training of certified trainers, facilitation of trainee enrolment and certification, offline teaching, practical training, and connection of certified trainees to potential employers at job fairs in Malaysia.
 
 Dr Chuah said UTAR work with Alibaba to provide training and certification programmes to SMEs in Malaysia to support the growth of eCommerce talents in the local business community.

He Dongpei, deputy general manager of Operations at Alibaba, who signed the memorandum of agreement on behalf of the company, said, "Malaysia is home to a wealth of high-quality manufactured products that are sought after by global buyers. But in spite of the growing popularity of online shopping, many Malaysian entrepreneurs and businesses have yet to fully understand and embrace the potential opportunities that B2B e-commerce has to offer on a global scale."

UTAR eCommerce MoU 

Photo - UTAR's Prof Ewe (second from left) and Alibaba He Dongpei exchanging documents with Dr Liew (left) and Wang Hu (right)

 

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