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Facebook Instant Articles will shake up media (and benefit users)

Matt Kapko | May 22, 2015
Facebook is starving for professionally produced media, and publishers are desperate to reach people who abandoned them for social sites, so Facebook's Instant Articles could be a good thing for the company, its publisher partners and consumers.

"This is not a zero-sum game at this stage in the evolution of media consumption," says Shareablee's Yuki. Audiences are more fragmented than ever, so diversifying presence across multiple platforms can represent a publisher's best chance at achieving the reach and coverage they need to survive, she says.


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