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Getty makes 35 million images embeddable to gather data, monetize usage

Loek Essers | March 7, 2014
Media company Getty Images had made about 35 million of its images embeddable in order to start gathering data and better monetize usage of its material, the company said on Thursday.

For now, Getty will concentrate on scaling up the platform before deciding how exactly to monetize this new feature, said Pinney. Perhaps within six months, Getty will have a better view on how to do this, he said, though he added that the company didn't set a time frame for when to start monetizing embed usage.


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