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Google releases new search engine for e-commerce sites

Julie Bort | Nov. 5, 2009
Google on Thursday (5 Nov) launched a new search engine service specifically designed for large e-commerce sites.

Beta tester Birkenstock USA has signed on to be one of the first public users. The company's COO, Jeff Kilmer, attests that the new search engine has given its site speedier searches, more relevant results and better customer satisfaction.    

Google Commerce does not replace a company's commerce server, just the search portion. It enters the market at a time when traditional commerce catalogs are also improving. For instance, in October Microsoft released a community technology preview of its new Microsoft Commerce Server 2009, code named R2. Microsoft also boasts improved search functions and has bundled Commerce Server 2009 with Microsoft Office SharePoint Server 2007.


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