SHENZHEN, CHINA, 14 MARCH 2011 – eCommerce sites are urged to clean up content before Google’s ‘Panda’ goes global.
Google is set to launch an algorithm that is touted to destroy the rankings of sites which no longer interest viewers of the search engine results pages.
The new Web tool is already available in the US and is expected to hit UK sites within the next three months.
Greenlight, an established search marketing specialist and technology firm, is encouraging businesses to take the necessary steps now to ensure their sites rankings are not affected when Panda goes global.
Greenlight sees Panda as a combination of more emphasis on user click data and a revised document level classifier.
“It is possible the first algorithm update of the year i.e. in January, was the rollout of the document level classifier, and Panda added the additional layer of user click data”, said Adam Bunn, director of SEO at Greenlight. “Or the new classifier may only have been “soft launched” on a few data centres or for internal testing, before being rolled out alongside the user click data component.”
Businesses should prepare to avoid any negative impact and the first step, according to Greenlight, is to ensure that content written on websites is well-written.
If businesses want to attract as many clicks as possible when ranking in Google, they should aim to optimise the message being put across to users with the page title, meta description and URL.
Website owners should ensure that visitors have a rich experience supported by multimedia and have clear options for where to go elsewhere on the site if the first landing page does not provide answers.
“Regardless of what Google is doing, these are all the basic requirements for almost any online business, which get at the heart of what Google algorithm updates, and indeed SEO (search engine optimisation), are all about,” said Bunn.
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