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Groupon launches China site at GaoPeng.com

Michael Kan | Feb. 28, 2011
Groupon has long been expected to launch in China as it looks to tap into the country's group buying market

Other U.S. based Internet firms like eBay, Amazon and Google have also entered the China market, only to struggle to find the success they envisioned. Local competition and, at times, Chinese censorship laws have all been cited as reasons.

But analysts say Groupon has made a smart move by partnering with Tencent, giving it a backer that understands the Chinese market. Tencent's QQ client has more than 655 million active accounts.

 

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