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How channel partners in India are adopting online tools to drive business

Aritra Sarkhel | March 25, 2013
Channel partners don’t effectively leverage the Web to raise their company’s profiles and drive business. Here’s how to do it right.

SIs can create a group or community through which they can build their brand image on the platform or airbrush an existing image. Its also a cost-effective way to remain in the limelight unless one is willing to pay for ads or profiles to reach out to a select audience. Shah from Allied re-asserts the importance of paid ads.In terms of leads, if we have a paid page on LinkedIn, we can get more business deals. We need to scale up our LinkedIn account with banner or display ads on the homepage of the companys LinkedIn account.

It is evident that narrowing down the tools to just a few will not help an organization. Success can be achieved only by utilizing a dedicated combination of tools and platforms that can widen their corridor of reach.


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