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Reputation wrecking: social media alarm sounds

Asher Moses (SMH) | April 5, 2011
What companies need to know about social media.

But Mr McDonald said social media was also being harnessed to drive sales, particularly by emerging digital business models such as group buying sites Groupon and Cudo.

"If you don't have a social strategy, you run the risk of becoming outdated, and fast," he said.

 

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