Photo - (From left) Kong Pei Yee, Country Business Manager of First Data Malaysia; Anabelle Co-Martinent, founder of La Juiceria Sdn Bhd; Jasmine Lee, Chief Marketing Officer of U Mobile Sdn Bhd; and Kim Moon Soo, Managing Director of MC Payment..
U Mobile has launched a new service - U Mobile QuickPay - offering mobile transactions to the country's entrepreneurs, startups and small and medium enterprises, said the Malaysian telecom.
During the launch, U Mobile's chief marketing officer Jasmine Lee said the new service brings business-on-the-go to small businesses and is in tune with Malaysia's consumer shift to a cashless trend.
"With our latest mobile point-of-service (mPOS) offering, we are attesting to the commitment of offering products which relate to market needs, thus diversifying our product portfolio to meet the competitive mobile industry," said Lee.
She said the smart and secure business tool only required a smartphone, the U Mobile QuickPay App and an EMV (Europay, Mastercard and Visa) approved card reader for card transactions to take place.
"The U Mobile QuickPay allows unlimited selling opportunities and helps to prepare businesses and individuals without their own physical stores to accommodate debit and credit card transactions better, leading to improved portability and more opportunities in closing sales," said Lee, adding that this initiative tapped into a new market segment.
"The U Mobile QuickPay is a one-stop solution for entrepreneurs and businesses to enjoy making fast, flexible, simple and secure transactions while being on-the-go. It is aligned with our shift towards persistently making our presence prominent amongst the top players in the industry. We are dedicated in providing market-best solutions whilst maintaining affordability and innovation in all our offerings," Lee said.
The cashless society
She added that research from payment solutions First Data Corporation showed that consumers were increasingly using smartphones as part of their shopping experience and were demanding fast and easy payment solutions.
Merchants were moving to meet these new consumer trends. "According to First Data's research, more than one-third (36 percent) of merchants worldwide are planning to adopt an mPOS system using a mobile phone in the near future. First Data expects the trend to become even more prevalent in Asia with high mobile penetration rates."
"The QuickPay system is easy to set up for all users. Simply plug in the U Mobile QuickPay device to the audio jack of the preferred smartphone device of choice, access the QuickPay app, and swipe the customer's debit/credit card through the slot. The user would then have to enter in the transaction amount alongside the consumer details, followed by the customer signature to complete the transaction. The final receipt will be sent to the consumer via e-mail or MMS for further reference," said Lee.
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