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The importance of prepaid mobile increases in Hong Kong

Sherrie Huang | May 6, 2010
Operators need to develop more prepaid services targeted at selected segments

Steady but limited development of prepaid expected in the future

Ovum forecasts that the prepaid proportion of total mobile connections in Hong Kong will grow slowly to 48.1 per cent in 2010. It will then decline slowly to 45.6 per cent in 2014. Prepaid connections are expected to increase to almost 6.7 million in 2010.

Considering the maturity and limited size of the Hong Kong mobile market, prepaid connections will still grow but at a lower speed going forward than in 2010. More prepaid mobile broadband services will be available in the market and there will be more high-speed prepaid mobile broadband services as operators upgrade their networks. We also expect the demand for communication services from travellers in Greater China will continue to increase as the economic ties between areas grow. 

The writer is an Ovum analyst.

 

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