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MBA challenge: unlock the potential of cellphones

Carol Ko | Nov. 18, 2008
Students worldwide compete to solve real-life business challenge.

The teams will then be mixed into groups of eight, and given 24 hours to come up with a solution to a new case study. On 6 January 2009, the winning international team will be awarded US$20,000 and the opportunity to implement their solution in real-life.

Worldwide mobile phone subscribers are expected to reach 60 per cent of the total population by the end of 2008, while Internet usage lags behind at 22 per cent.


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