Gottheil declined to predict which back-to-school offer will get the best results.
"Students are flexible, most of them could go either way," Gottheil said. "In fact, in some ways Apple is a little bit of a more mature market now. To students, it's no longer the 'other PC,' not when their parents are using iPhones and iPads."
Microsoft will post more details of the Windows-Xbox offer on its Web site; at the moment, that address redirects to the Thursday blog announcement.
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