Microsoft has admitted it will do a U-turn with the next version of its Windows 8 operating system.
In an interview with the Financial Times, Tammi Reller, head of marketing and finance for the Windows, said that "key aspect" of the software would be changed in an update to the OS codenamed Windows Blue. She admitted that "the learning curve is definitely real" speaking on how difficult users have found getting to grips with Windows 8.
The FT is calling is 'one of the most prominent admissions of failure for a new mass market consumer product' since New Coke. The difference being that Coke realised its mistake and dropped to product after three months.
Reller also announced that Microsoft has passes the 100 million mark for the amount of Windows 8 licenses sold - including ones shipping on new PCs and tablets as well as upgrades. The figure was 60 million back in January.
She said Windows Blue will be available later this year and is the company's chance to respond to customer feedback.
"It will deliver the latest new innovations across an increasingly broad array of form factors of all sizes, display, battery life and performance, while creating new opportunities for our ecosystem. It will provide more options for businesses, and give consumers more options for work and play." said Reller.
The Windows Store is coming on nicely according to Reller with six times the amount of apps than at launch, more than iOS had in its first year of development. The store had 250 million app downloads in the first six months and nearly 90 percent of the catalogue has been downloaded every month.
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