My Phone is a free service that helps people manage and back up the invaluable information stored on their phone and provides peace of mind and an easy restore option in the event of a lost or damaged phone, said a Microsoft spokesperson. My Phone automatically synchronises the specific types of a phone's content the user chooses from contacts and appointments to texts, photos and more to a password-protected website. People can also publish their photos from the My Phone website or their phone directly to Windows Live, Facebook, MySpace and Flickr.
In addition, a set of more advanced lost phone features are being offered as a premium package that people can activate as needed. The My Phone Premium package allows you to remotely lock a phone and post an if found message to its screen; loudly ring the phone even if it is set to vibrate or silent mode; and ultimately, if needed, completely erase the phone to protect personal data from falling into the wrong hands.
According to Kwan, people using My Phone on their phone running either Windows Mobile 6.0, 6.1 or 6.5 can access the premium package free of charge until 30 November 2009. After that date, seven-day access to the premium package will be available for purchase at US$4.99.
The other service, Windows Marketplace for Mobile, offers people an easy way to find and purchase high-quality mobile applications. There are already about 246 quality mobile applications in Windows Marketplace. The good news is that lots of applications are coming from Asia, said Kwan. During the launch, the Microsoft team also made a demonstration of a local real estate application called Proxihomes and making movie reservations with GV Cinemas.
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